ÉϺ£ÖÎÀíÂÛ̳µÚ500ÆÚ£¨½ª±¦¾ü½ÌÊÚ £¬Ê¥Â·Ò×˹»ªÊ¢¶Ù´óѧ£©
±êÌ⣺»ùÓÚ·þÎñ¾ºÕùµÄ¿â´æ¹²Ïí
Ñݽ²ÈË£º½ª±¦¾ü½ÌÊÚ £¬Ê¥Â·Ò×˹»ªÊ¢¶Ù´óѧ°ÂÁÖÉÌѧԺ
Ö÷³ÖÈË£ºÕòè´½ÌÊÚ £¬Ð±¦GGÖÎÀíѧԺ
¹¦·ò£º2023Äê7ÔÂ7ÈÕ£¨ÖÜÎ壩 £¬ÉÏÎç10:30
µØÖ·£ºÐ±¦GGУ±¾²¿¶«ÇøÖÎÀíѧԺ420»áÒéÊÒ
Ö÷°ìµ¥Ôª£ºÐ±¦GGÖÎÀíѧԺ¡¢Ð±¦GGÖÎÀíѧԺÇàÀÏ´óʦÁªÒê»á
Ñݽ²È˼ò½é£º
½ª±¦¾ü £¬Ê¥Â·Ò×˹»ªÊ¢¶Ù´óѧ°ÂÁÖÉÌѧԺÊг¡ÓªÏúѧ½ÌÊÚ £¬ÃÀ¹úÓ¡µÚ°²ÄÉ´óѧAMA-Sheth»ù½ð»á²©Ê¿Í¬ÃËÌØÑû×êÑÐÔ±(2021)¡£½ª½ÌÊÚµÄ×êÑÐÁìÓòÔ̺¬¹²Ïí¾¼Ã¡¢¾ºÕùÕ½Êõ¡¢ÐÐΪ¾¼Ãѧ¡¢Æ½Ì¨¡¢Çþ·¡¢Ðźš¢ÈËΪÖÇÄܺÍÓªÏúÔËÓª½çÃ档ΪÔÞÃÀ½ª½ÌÊÚ¶Ô×êÑÐÁìÓòµÄ¹±Ï× £¬ÓªÏú¿Æѧ×êÑÐËùÓÚ2023ÄêΪÆäÊÚÓèÁË¡°MSI Scholar¡±µÄ³ÆºÅ¡£
½ª½ÌÊÚÔÚManagement Science, Operations Research, Manufacturing & Service Operations Management, Marketing Science, Production and Operations Management, Journal of Marketing ResearchÒÔ¼°Journal of RetailingµÈѧÊõÆÚ¿¯ÉÏ°ä·¢ÂÛÎÄ30Óàƪ £¬ÔÚ¸÷ÀàѧÊõ»áÒéºÍ×êÑлáÉÏ°ä·¢Ñݽ²100Óà´Î¡£Æ¾¾Ý½üÈýÄê°ä²¼ÔÚ¶¥¼¶ÓªÏúÆÚ¿¯ÉϵÄÎÄÕÂÊýÁ¿ £¬½ª½ÌÊÚÃûÁÐÇ°50λ×î¸ß²ú×÷ÕßÖ®Ò»¡£´Ë±í £¬Ëû»¹»ñµÃÁËÔÚJM»òJMRÉÏ°ä·¢µÄ×î¼ÑÂÛÎÄÀàÎÄÕÂDon Lehmann½± £¬ËûµÄ×êÑгɾÍÔÚGoogle ScholarÖб»ÒýÓó¬¹ý2000´Î¡£
½ª½ÌÊÚ¼æÈÎProduction and Operations Management ScienceÖ÷±à¡¢Service Science½áºÏÖ÷±à¡¢Service Science and Decision Sciences¸±Ö÷±à£»Ëû»¹µ£ÈÎÁËthe Journal of Marketing ResearchºÍMarketing ScienceµÄÆÚ¿¯±àί £¬ÊdzÛÃûÆÚ¿¯ÈçManagement Science¡¢Marketing Science¡¢Journal of Marketing Research¡¢Journal of the Academy of Marketing Science¡¢RAND Journal of EconomicsºÍJournal of RetailingµÄÉó¸åÈË¡£
Ó½Ó¿í´óʦÉú²ÎÓ룡
