ÖÎÀíѧԺÉϺ£ÖÎÀíÂÛ̳ѧÊõ½²×ùµÚ135ÆÚ

½²×ù±êÌ⣺µçÉÌÏúÊÛÕß»ùÓÚƽ̨µÄÖ°ÄÜ¡¢ÅµÑÔ¼°ÏúÊÛÒµ¼¨

¹¦·ò£º2015Äê5ÔÂ27ÈÕ£¨ÖÜÈý£©£¬ÏÂÎç2:00

µØÖ·£ºÐ±¦GGУ±¾²¿¶«ÇøÖÎÀíѧԺ420ÊÒ

Ö÷½²ÈË£º·½îÚ÷ë ½ÌÊÚ

Ö÷½²È˼ò½é£º

Ïã¸Û³ÇÊдóѧÐÅÏ¢ÖÎÀíϵ½ÌÊÚ£¬Richard Ivey School of Business, Western University (formerly known as University of Western Ontario )²©Ê¿¡£

Ä¿Ç°µÄ×êÑÐÖØÒª¼¯ÖÐÔÚ֪ʶÖÎÀíÓ봴У¬Éç»áýÌåºÍµç×ÓÉÌÎñ¡£ÔÚStrategic Management Journal, MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of Management Studies, Organizational Research Methods, Journal of the Association for Information Systems, Decision Support SystemsµÈÆÚ¿¯ÉÏ°ä·¢¹ýÂÛÎÄ¡£2009Äê»ñµÃ¸ß¼¶Ñ§Õß×î¼ÑÐŹÜÂÛÎĽ±¡£µ£ÈÎMIS Quarterly, Information Systems Research ¸±Ö÷±à¡£

ÄÚÈݼò½é£º

To help sellers enhance their competitiveness, e-marketplace platform operators provide sellers with a broad array of platform-based functions. Drawing on competitive repertoire perspective and signaling theory, we posit that e-marketplace sellers could improve sales performances. We used a longitudinal dataset consisting of 38,920 seller-week observations of sellers in China’s biggest e-marketplace, Taobao, to test the hypotheses. Implications for practice and research and suggestions for future research on improving sellers’ competitiveness are discussed.

Ó­½Ó¸ÐÐËÖµÄÀÏʦ¡¢Ñ§ÕߺͿí´óͬѧӻԾ²ÎÓ룡